WeTalk
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WeTalk *
Empowering Women to Overcome Social Anxiety Through Mentorship and Community Support.
Problem Statement
“Social Anxiety Hinders Women’s Well-Being and Professional Growth.”
WeTalk is a mentorship and support platform designed for employed women with Social Anxiety Disorder (SAD). As the lead designer, I collaborated with my team to create a solution that helps women build confidence through mentorship, community support, and real-world engagement.
Supporting Insights
“10.9% of women aged 25-44 in Canada suffer from SAD, impacting their productivity and relationships.”
“Women often avoid social interactions like meetings and interviews, intensifying loneliness (Asher et al., 2017).”
Our mentorship platform connects women with mentors for emotional support, personalized guidance, and resources to tackle social challenges.
WeTalk: A Comprehensive Solution for Social Anxiety
Key Feature
Dashboard Page:
A centralized hub where users can monitor their progress, view upcoming challenges, and access mentorship interactions. The dashboard provides quick insights and encourages consistent engagement with the platform.
Mentorship Program:
Private, tailored support. Matches users with mentors who have shared similar experiences, offering personalized guidance to help navigate workplace challenges and build confidence.
Personal Profile & Privacy Page:
Allows users to create a personalized profile, showcasing their goals, interests, and progress while maintaining control over what is shared.
Ensures transparency by explaining how user data is collected, stored, and protected. Offers granular privacy settings to allow users to control their personal information.
Destination Discovery:
Local events for real-world engagement. Encourages users to participate in social activities, reducing isolation and fostering a sense of community.
Q&A Board:
Anonymous advice-sharing. Provides a safe space for users to ask questions, share experiences, and gain insights from mentors and peers without fear of judgment.
Daily Challenge Creation:
Enables users to set and complete small, manageable daily challenges tailored to their social anxiety goals, such as greeting a coworker or attending a short meeting. This feature helps users gradually build confidence through achievable tasks and tracks their progress over time.
Insight: Isolation worsens SAD symptoms.
Impact: Increased anxiety and disengagement.
Understanding the Needs of Women with SAD.
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Understanding the Needs of Women with SAD. 〰️
Insight: Women fear workplace social situations.
Impact: Missed opportunities for promotions.
Insight: Companionship can reduce anxiety.
Impact: Builds confidence and reduces loneliness.
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Emily's Struggle
Emily, a 34-year-old marketing professional, has always been dedicated to her career. However, her social anxiety has created a significant barrier to her professional growth. Public speaking, presenting ideas in meetings, and even casual workplace conversations induce a sense of panic in her. The constant fear of making a mistake or being judged kept her from participating fully, leading to missed opportunities for promotions and collaborations.
Outside of work, her social anxiety further isolates her. Emily avoids social gatherings, as small talk and group settings feel overwhelming. Despite her desire to connect, the anxiety has left her feeling alone and unsupported.
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A Turning Point
During an HR presentation on employee benefits, Emily learned about her company’s mental health support options, including access to WeTalk. Intrigued by the mentorship program, she decided to give it a try.
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Connecting with a Mentor
Through WeTalk, Emily was matched with Sarah, a mentor who had successfully navigated similar challenges. Their first chat session was nerve-wracking for Emily, but Sarah’s empathetic approach made her feel understood and supported. Over time, Sarah introduced her to practical strategies, such as preparing for meetings in small, manageable steps and practicing responses in low-pressure environments.
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Building Confidence
The platform's additional features, like the Q&A Board, allowed Emily to anonymously ask questions and gain insights from others with similar experiences. The Destination Discovery feature encouraged her to attend a local professional networking event, where she applied the strategies Sarah shared.
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The Transformation
Within weeks, Emily started contributing ideas in meetings, earning positive feedback from her manager. Her confidence grew as she realized she had valuable insights to share. Outside of work, Emily began attending social gatherings, reconnecting with friends, and even exploring new hobbies.
From Concept to Prototype.
During the ideation phase, I led brainstorming sessions to identify features that could empower users to overcome social anxiety. From these ideas, I created wireframes that mapped the user journey, focusing on core functionalities like the mentorship program, daily challenge creation, and dashboard.
Wireframe Creation: Using insights from brainstorming, I translated ideas into low-fidelity wireframes to visualize the app’s structure. These wireframes prioritized user accessibility, simplicity, and seamless navigation.
Collaboration: Worked closely with the team to ensure the wireframes aligned with user needs and research findings.
These wireframes provided a solid foundation for prototyping and iterative design.
